We arrogantly coined this industry niche “Innovative Design.”
Because we’ve earned a reputation for tackling unconventional projects, people tend to seek us out when such projects materialize. Here is how it usually goes down:
- A homeowner who knows very little about wood asks for something ridiculous . Maybe they saw a table made of camphor burl in Architectural Digest, now they want the same wood made into 5000sqft of flooring for their house.
- The request makes its way to wood industry regulars who lack the resources and desire to accommodate the request.
- Instead of working to make it happen, the wood vendors conspire with the designer to redirect the homeowner into a compromise (often something they have readily available).
- We are contacted by the homeowner as a last resort.
Guess who gets the job?
Not every crazy request is a good idea. Sometimes a concept is possible but not economical.
Regardless, any time we have filled a request that was deemed “not possible” by our competitors, it has been a proud feather in our cap.